Is Your Website Mobile-Ready?
Having a Search Engine on Our Mobile Phones Has Changed Everything
We shop, find restaurants, book reservations, check airline flights, book vacations, buy movie tickets – the list grows every day, and there is no sign of it slowing down. Quite the contrary.
According to Google 30 percent of all searches in 2014 came from a mobile device, and mostly from phones. In April of 2015, that number has already doubled to more than 60 percent. In response to this Google is changing its search algorithm to reward sites that are mobile optimized.
What Does This Mean to You?
This is one of the biggest changes to the Google algorithm in years, so it’s one to take seriously. Today, a site’s “mobile friendliness” will plays a key role in the way it is ranked, and sites that are not mobile ready will appear lower down on Google’s search results lists.
With mobile search growing at 10x the rate of desktop, businesses that don’t have a mobile ready site stand to lose up to one third of their traffic.
But it’s not just your search ranking that’s at stake. Today, phone-surfing consumers are very likely to abandon your brand and move on if they are struggling to look at what you offer, make purchases or contact you when on your site.
How Will Google Test for Your Mobile Friendliness?
The Google algorithm scans each page on the site, checking for a variety of mobile friendly factors. If it doesn’t meet Google’s standards, it will fall down search result lists.
Furthermore, any list of search results appearing on a mobile phone will need to be as close to the top as possible because people on the go scroll far less than those sitting at a desk. The first 2-3 results will get the most visitors. It’s that simple.
What Can You Do?
First, check your website against Google’s mobile friendly test to see if your current website is ready meet the challenge.
If not, mobile-friendly – or “responsive” – website design (having a site that is easy to view and use on a mobile phone) may be easier than you think. If your website already has good content, you can just convert the site to a WordPress theme that already handles mobile-friendliness.
What Are The Positives?
As you read this, businesses and organizations are rapidly converting their websites to mobile-ready, WordPress websites.
If we consider the exponential rate at which mobile search is growing – especially in new markets that are mobile first – the mobile ecommerce opportunity being offered to businesses is significant. Google’s new mobile-friendly prioritized search rules make it more important than ever to be mobile-ready with them.